A+ sales training course for service business
owners & service professionals. That's I Hate
Have you mastered The Greatest Skill in the
you like more premium clients and less
you paid what you are WORTH?
Have you wasted valuable time, effort and energy
pursuing clients you would have loved to close
My name is Allan Boress. For over 20 years we
have delivered customized sales consulting and
training programs for professional service providers
(attorneys, consultants, accountants, engineers,
architects, dentists, financial service
providers - all those who sell a SERVICE). I have authored
ten books on systematic selling
techniques, personal marketing plans and closing
sales. I was twice acknowledged by my peers as One of
the Top 100 Accounting Professionals in North
I HATE SELLING!
That’s the reason I became a CPA --- I thought I
would NEVER have to sell anything to anyone. I
just wasn’t blessed with any particular selling
ability, and I never considered myself a
“people-person.” Furthermore I was somewhat shy
and introverted by nature, and selling just sent
chills up my spine. I wanted to get as far away
from selling as possible.
Unfortunately, my college courses never taught
the real secret. I had to learn THAT on my own.
YES, THERE ARE "SECRETS" YOU CAN LEARN FROM
THE BEST IN THE WORLD
Those who make it to the top of any service
profession are those who bring in the GREAT
CLIENTS. In addition, they acquire an
abundance of quality referrals. As a result they
close more opportunities and command much
HIGHER FEES. These service professionals are
successful because they can MARKET AND SELL.
And now YOU can do the same ---
even if you HATE
When I started my
own firm in 1979 I was abruptly faced with this
fact: Few people were going to hire me just
because I was good at what I did. So I started
studying everything I could about selling and
bringing in business. I attended every sales
training seminar, read EVERY book on closing
sales and marketing ideas, listened to tapes
until my head hurt...
None of it worked for me!
Everything I saw or heard, no matter what it was
called ("consultative selling;" "relationship
selling, etc."), was merely a variation of some
old-fashioned features-and-benefits sales
training that had been taught for 50 years and
originally was developed for "salespeople" who
This stuff was just schmaltzed-up with fancy
words and complicated theory.
So finally -- I figured if I was going to learn
how to sell, I was going to have to create
methodology FROM SCRATCH for people who hate
selling. I started interviewing the most
successful service professionals I could find
(over 1,000 different men and women).
I interviewed, studied and analyzed the most
successful people who sold professional
services. What did they do? How did they do it?
What did they say? How did they say it? The
deeper I got into it, the more amazed I
became... I was finally discovering,
result is the only true Best Practices of
Selling ever created based on a 20 year case
The secrets to a Step-by-Step Sales Training
Methodology that covers every aspect of building
a professional practice...
Did it Work? The first time I put my selling
system together, I was totally amazed when the
client hired me on the spot for my highest fee.
It was an epiphany.
I offer this
methodology to you in my Gold Package. Look at
the quotes in the left column from clients and
customers who have used these ideas to become
much better at the Greatest Skill in the World.
promise you - with all of my heart and soul -
that these materials will work for you,
if you are a professional service provider and
are willing to apply the same skill-sets you
have providing your service to my sales
Take a look at my
Gold Package and decide for yourself.
There is a complete 90 day return guarantee.
are looking for a very dynamic speaker for your
next conference or retreat - or training in this
subject for your firm or association, just fill
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